Why should Apple stop releasing new iPhones every year?

Surely you have often heard that even the most expensive iPhone invariably turns into a pumpkin when a new model is released. This humorous and dismissive statement has long been a mantra that those who have never had an iPhone, inspired those who dared to acquire it. This was partly true. In any case, many believed in this mantra and were in a hurry to buy a new iPhone immediately after its release. But either the technology then developed so fast, or the influence of the brand was too strong, but some five years ago it was in the order of things to be updated on a new model every year. Whether business now.

The concept of the annual update of the flagship smartphone lineup should remain in the past, and Apple should be the first to understand this. After all, she, like no one else, is clear that the development of new technologies has slowed so much that for many it has become the order of things not to buy a new iPhone for 3, or even 3.5 years. Yes, and why, if the old one still not only remains operational, but, in fact, is not much inferior to the flagships of the current generation.

Camera – proof of lack of innovation
The litmus test of the fact that technology development slowed down, if not stopped, was the camera. Today, all manufacturers, without exception, hit on improving the photo and video capabilities of their smartphones, increasing the number of lenses, megapixels and shooting modes. This, of course, is not bad. Rather, even good. But the persistent feeling that the camera in this case is just a cover that distracts the attention of the public from the lack of innovations of a broader profile does not leave me.

It so happened that today the main innovations are of software rather than hardware nature. One of the first who proved this was Google, which showed that the night shooting mode, bokeh effect and digital image stabilization can work exclusively on the basis of software, without requiring a special set of hardware components. Apple also understands this, but cannot afford to abandon the innovations that can be touched. For this reason, in Cupertino, from year to year, they supplement the iPhone with new camera modules and, as it were, by the way, integrate truly innovative features like Deep Fusion or technology to brighten the frame shot in low light into their firmware.

Is it worth updating your iPhone every year
To refuse the annual release of new smartphones would be honest with consumers. After all, what is the point of producing practically identical devices, which cannot even be distinguished from each other either in terms of speed, or even less in their external design? The only reason is earning income. But if today the money that Apple receives from selling the iPhone can still be seen against the general background, then in a few years everything will change dramatically. Not for nothing that Cupertino is expanding its range of services, preparing for the fact that at some point it will be more profitable to sell a subscription than to develop and sell smartphones.

It is possible that at some point Apple will decide to turn the iPhone into a service. After all, if most of the innovations today have a software nature, why not start selling software updates with new features, releasing new models once every couple of years? This may be justified, given that it takes Apple years to learn new technologies like 5G. Probably, at first this decision will meet a wave of negativity. But over time, when users realize that now they are “officially” allowed not to buy a new smartphone in order to gain access to the latest achievements of the company, but simply to pay for the necessary innovations, such a concept has every chance to take root and become fundamental for the whole industry.

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